Video Marketing Strategy
- November 11, 2011
- 2 Comments »
Strategy is the #1 most important element to achieving success with online video and it’s often the most overlooked. Our video marketing strategy services are designed to give you a marketing plan based in research with clear, actionable steps to achieve your goals. Contact us for more information and a proposal that fits your needs!
This is the full enchilada. The complete video marketing strategy to reach your target audience, and goals with video. This package includes everything below PLUS a YouTube publishing check list, social video best practices, a video end-slate wireframe, and blog/press outreach lists and email template. The full strategy takes about 30 days and ends with a printed 30-40 page strategy document for you and your team to reference throughout the video marketing process.
Engagement Map: Audience
Who is your true audience and what do they want from your video content? Includes a deep audience assessment, behavioral breakdowns into your 3 core audience segments and discovery points where they watch videos online.
Engagement Map: Content Strategy
What type of content should you create to achieve your goals? This package includes broad and specific content ideas and programming schedule (when to release content, how often).
Engagement Map: Search Strategy (Video SEO)
YouTube is the #2 search engine so your audience is likely discovering you through search. This package includes a full video search engine strategy with topkeyword lists and custom packaging template (title, description, tags), and best practices for getting SEO results.
Engagement Map: Monetization & Partnerships
How you can make money from your content through selling products, advertising, syndication, etc.? What strategic partnerships are available to leverage your content? Includes a custom monetization guide and partnership identification with contacts.
Video Report Card
A detailed report card of your current video assets and strategy – receive a letter-grade, explanation and recommendation for: video player/publishing, search/SEO, content programming, calls-to-action, on-site integration, social integration and monetization. Includes 1 hour phone call to review the Report Card.
General Consulting & Training
Everything from training your team to advising on video site maps. You have questions, we have answers.
Ready to go? Get started today!