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Home » Uncategorized » Social Video

Social Video

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Video wants to be shared. And shared media is earned media.

Engagement Mapping

Do you know how your audience engages with video?

Real brands ask for directions. New Antics’ unique approach to strategy creates a road map for the user’s experience. We breakdown the potential scenarios of engaging your video content and how strategic positioning can guide your audience to a targeted destination or action.

Creative Development

Is your content designed for discovery?

New Antics’ creative team watches too much video to go to waste. So we’re offering our insights into what works and doesn’t work online to you. Our team of YouTube stars, commercial directors, creative marketers and Hollywood filmmakers delivers a unique vision that balances storytelling with share-ability and premium quality.

Social Curating

Curating is key for the audience’s experience.

New Antics’ will optimize your social presence like a good cleaning crew. Sometimes this includes designing your social profiles to increase fan acquisition, organizing your content for better user navigation and consulting with your social media team on best practices to increase conversions and loyalty.

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Did You Know?

71% of online adults use online video sites.
Pew Research Center
Facebook has more than 800 million active users and more than 50% log on on any given day.
Facebook Statistics
In July 2011, 86.0% of the U.S. internet audience viewed online video
Advertising Age
48 hours of video are uploaded every minute to YouTube.
YouTube Press Statistics
Over 3 billion videos are viewed a day on YouTube.
YouTube Press Statistics
68% of social media users go to social networking sites to read product reviews
Nielson Wire
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
YouTube Press Statistics
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011

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