The problem? YouTube is based on ad impressions (CPM) and it is simply not enough to support premium content. But what happens when you inject commerce and you generate more revenue per viewer?

What if OK GO did a special Kindle Fire social commerce video similar to the video it did with Chevy? The video could actually drive clicks and Kindle Fire sales. I don’t see anyone buying Chevy Sonics online. And with all the sharing OK GO videos get? For every 1 purchase, a viewer could share the video and drive additional sales, or “earned commerce”. This is the sweet spot of social video commerce. Of course this couldn’t happen on YouTube today. But it could happen elsewhere.

OK GO, drop us a line if you’re truly tired of being YouTube poor. We completely understand.

Discovered via DigitalMusicNews.com.
Scroll down to the comments section to read Rio Caraeff, VEVO CEO, reply to this article.

Here is a great opportunity to increase your brand awareness, acquire new customers and drive more traffic to your site in 2012. Communication with your customers does not have to be tedious. We believe video content, which was positioned at #7 last year, will gain more traction as a tactic used by content marketers in 2012. Video gives brands the chance to create fun, interesting and informative content that can drive their customers to share these videos through social media outlets.

Discovered via Mashable.com.

It seems many brands, including Verizon, have forgotten the golden rule of marketing: make it as simple as possible for the consumers. The more complex you make your product and service names, along with their actual benefits and differentiators, the worse the consumer experience becomes.

Enter Saturday Night Live’s recent skit which exposes a social truth we consumers have been experiencing “We’re overwhelmed by all the mobile phones, data plans, data speeds and benefits.” As marketers we can learn from Saturday Night Live and keep it simple, stupid.

What can Verizon do? We’re not saying they should contradict their current TV campaigns, but creating a fun, social response video with a call-to-action to drive commerce would be smart. Maybe create a new overly complex offer (hoax) with a coupon? What do you think?

It’s always refreshing to see big brands that understand the value and power of social video, none have done it as consistently well as Old Spice. Are there any other big brand social videos that you’ve seen recently? Let us know in the comments below!

From the hoax masters at Thinkmodo comes flying people! This stunt is part of a social video marketing campaign to promote the new teens-with-superpowers film Chronicle. 20th Century Fox is no stranger to hoax videos in their marketing mix.

How can you integrate a call-to-action into “viral” hoax videos and turn them into “commerce” hoax videos? Could there be an execution that increases ticket sales while maintaining share-a-bility? We think so.

As a brand, the smart move is to get active in social media and listen to your customers early and often. If you aren’t active, other people will be on your behalf and that can have a strong impact on how shoppers perceive your brand. Give the customers the social tools they crave, join the conversation and take advantage of social commerce opportunities today.

Click the graphic to see full size.

While I’m not a fan of the Mini Darth Vader spot (just because it references Star Wars doesn’t make it creative), I do love The Bark Side. Strategically, Volkswagon knows how to make a powerful social video: use popular geek tropes or cute animals. While the spots will play well on TV, the extended versions have large share-ability. Given the lack of Volkswagon product benefits or calls to action, these are bona-fide social videos.

For an amazing play-by-play commentary on The Bark Side and other Super Bowl commercials watch TheRossEverett:

For more video marketing analysis, read the YouTube Ad Blitz article from our fellow video marketing experts at ReelSEO

Very interesting statistics, especially that 65%+ of people only follow 1-5 brands on Facebook. Click the image to see full size. How do you interact with brands on social media?

Discovered via Get Satisfaction.

Thank you online video. You allow brands like Nike to share 2-minute social videos using 100% recycled advertising. This could never happen on TV.

Discovered @ Chill

Add a Doc Martin logo and exclusive discount to this video and you’d have social video commerce gold.

Discovered @ BuzzFeed