Videos | New Antics

OK GO: Ditch YouTube And Adopt Social Video Commerce

Despite more than a hundred million plays on their video, YouTube plays are hardly generating any substantive revenue for OK GO. The problem? YouTube is based on ad impressions (CPM) and it is simply not enough to support premium content. But what happens when you inject commerce and you generate more revenue per viewer? What if OK GO did a special Kindle Fire social commerce video similar to the video it did with Chevy? The video could actually drive clicks and Kindle Fire sales. I...

What Saturday Night Live Can Teach You About Video Marketing

Hey Verizon, Saturday Night Live produced an entire skit dedicated to shredding your product and service architecture. Fortunately, this could be an opportunity for Verizon to drum up some social video commerce by producing an official response of their own. It seems many brands, including Verizon, have forgotten the golden rule of marketing: make it as simple as possible for the consumers. The more complex you make your product and service names, along with their actual benefits and...

Social Video Marketers at Old Spice Are At It Again

It’s always refreshing to see big brands that understand the value and power of social video, none have done it as consistently well as Old Spice. Are there any other big brand social videos that you’ve seen recently? Let us know in the comments below!

Flying People Over New York City (hoax video)

From the hoax masters at Thinkmodo comes flying people! This stunt is part of a social video marketing campaign to promote the new teens-with-superpowers film Chronicle. 20th Century Fox is no stranger to hoax videos in their marketing mix. How can you integrate a call-to-action into “viral” hoax videos and turn them into “commerce” hoax videos? Could there be an execution that increases ticket sales while maintaining share-a-bility? We think so. ...

The Ultimate Nike Ad

Thank you online video. You allow brands like Nike to share 2-minute social videos using 100% recycled advertising. This could never happen on TV. Discovered @ Chill