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Social Video Growing As A Content Marketing Tactic

Social Video Growing As A Content Marketing Tactic

New Antics is all about social video commerce – great content that’s worth sharing and leads to commerce. And we are not the only ones thinking this is the future of online marketing… Here is a great opportunity to increase your brand awareness, acquire new customers and drive more traffic to your site in 2012. Communication with your customers does not have to be tedious. We believe video content, which was positioned at #7 last year, will gain more traction as a tactic used by...

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How Social Media Influences Millennials’ Commerce Decisions

How Social Media Influences Millennials’ Commerce Decisions

Millennials are more oriented towards social commerce than the Boomer generation, and they’re growing up. They are more influenced by user generated content, they trust the opinions of strangers over their friends and they share opinions about products to benefit other consumers and not the brand. As a brand, the smart move is to get active in social media and listen to your customers early and often. If you aren’t active, other people will be on your behalf and that can have a...

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What Makes People Follow A Brand on Facebook and Twitter?

What Makes People Follow A Brand on Facebook and Twitter?

Very interesting statistics, especially that 65%+ of people only follow 1-5 brands on Facebook. Click the image to see full size. How do you interact with brands on social media? Discovered via Get Satisfaction. ...

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A History of Online Video Infographic

A History of Online Video Infographic

Wondering how we got to where we are in the online video world? Look no further.

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Did You Know?

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010
71% of online adults use online video sites.
Pew Research Center
Over 3 billion videos are viewed a day on YouTube.
YouTube Press Statistics
Facebook has more than 800 million active users and more than 50% log on on any given day.
Facebook Statistics
In July 2011, 86.0% of the U.S. internet audience viewed online video
Advertising Age
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011
48 hours of video are uploaded every minute to YouTube.
YouTube Press Statistics
68% of social media users go to social networking sites to read product reviews
Nielson Wire
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
YouTube Press Statistics

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