Numbers for web series budgets have been all over the map since the medium began. When thinking about monetizing video content it’s important to keep your production budgets down and have enough marketing budget to make sure that the series gets the exposure that it needs in order to recoup (hopefully) the overall investment.
Depending on the concept, audience and distribution channel the production budget can vary greatly, but there is a general ratio that can be helpful when determining where to spend your cash. With the YouTube Original Channels, Google has openly announced their budget of $100 million to fund the original channel’s production and, just a few weeks ago, announced that they were investing $200 million to market that content.
This 2:1 ratio of marketing budget to production budget is something to keep in mind and think about from the very early stages of a web show’s life. While creatives often want to put as much money as possible on the screen, if you don’t have a robust marketing plan to match, people […]