Blog | New Antics

OK GO: Ditch YouTube And Adopt Social Video Commerce

Despite more than a hundred million plays on their video, YouTube plays are hardly generating any substantive revenue for OK GO. The problem? YouTube is based on ad impressions (CPM) and it is simply not enough to support premium content. But what happens when you inject commerce and you generate more revenue per viewer? What if OK GO did a special Kindle Fire social commerce video similar to the video it did with Chevy? The video could actually drive clicks and Kindle Fire sales. I...

Social Video Growing As A Content Marketing Tactic

New Antics is all about social video commerce – great content that’s worth sharing and leads to commerce. And we are not the only ones thinking this is the future of online marketing… Here is a great opportunity to increase your brand awareness, acquire new customers and drive more traffic to your site in 2012. Communication with your customers does not have to be tedious. We believe video content, which was positioned at #7 last year, will gain more traction as a tactic used by...

What Saturday Night Live Can Teach You About Video Marketing

Hey Verizon, Saturday Night Live produced an entire skit dedicated to shredding your product and service architecture. Fortunately, this could be an opportunity for Verizon to drum up some social video commerce by producing an official response of their own. It seems many brands, including Verizon, have forgotten the golden rule of marketing: make it as simple as possible for the consumers. The more complex you make your product and service names, along with their actual benefits and...

Social Video Marketers at Old Spice Are At It Again

It’s always refreshing to see big brands that understand the value and power of social video, none have done it as consistently well as Old Spice. Are there any other big brand social videos that you’ve seen recently? Let us know in the comments below!

Flying People Over New York City (hoax video)

From the hoax masters at Thinkmodo comes flying people! This stunt is part of a social video marketing campaign to promote the new teens-with-superpowers film Chronicle. 20th Century Fox is no stranger to hoax videos in their marketing mix. How can you integrate a call-to-action into “viral” hoax videos and turn them into “commerce” hoax videos? Could there be an execution that increases ticket sales while maintaining share-a-bility? We think so. ...

How Social Media Influences Millennials’ Commerce Decisions

Millennials are more oriented towards social commerce than the Boomer generation, and they’re growing up. They are more influenced by user generated content, they trust the opinions of strangers over their friends and they share opinions about products to benefit other consumers and not the brand. As a brand, the smart move is to get active in social media and listen to your customers early and often. If you aren’t active, other people will be on your behalf and that can have a...