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Did You Know?
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010
48 hours of video are uploaded every minute to YouTube.
71% of online adults use online video sites.
68% of social media users go to social networking sites to read product reviews
In July 2011, 86.0% of the U.S. internet audience viewed online video
Over 3 billion videos are viewed a day on YouTube.
Facebook has more than 800 million active users and more than 50% log on on any given day.
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011
What Saturday Night Live Can Teach You About Video Marketing
Posted by Jon O'Brien
Hey Verizon, Saturday Night Live produced an entire skit dedicated to shredding your product and service architecture. Fortunately, this could be an opportunity for Verizon to drum up some social video commerce by producing an official response of their own.
It seems many brands, including Verizon, have forgotten the golden rule of marketing: make it as simple as possible for the consumers. The more complex you make your product and service names, along with their actual benefits and differentiators, the worse the consumer experience becomes.
Enter Saturday Night Live’s recent skit which exposes a social truth we consumers have been experiencing “We’re overwhelmed by all the mobile phones, data plans, data speeds and benefits.” As marketers we can learn from Saturday Night Live and keep it simple, stupid.
What can Verizon do? We’re not saying they should contradict their current TV campaigns, but creating a fun, social response video with a call-to-action to drive commerce would be smart. Maybe create a new overly complex offer (hoax) with a coupon? What do you think?