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Did You Know?
Facebook has more than 800 million active users and more than 50% log on on any given day.
Over 3 billion videos are viewed a day on YouTube.
In July 2011, 86.0% of the U.S. internet audience viewed online video
48 hours of video are uploaded every minute to YouTube.
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
68% of social media users go to social networking sites to read product reviews
71% of online adults use online video sites.
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010
Flying People Over New York City (hoax video)
Posted by Jon O'Brien
From the hoax masters at Thinkmodo comes flying people! This stunt is part of a social video marketing campaign to promote the new teens-with-superpowers film Chronicle. 20th Century Fox is no stranger to hoax videos in their marketing mix.
How can you integrate a call-to-action into “viral” hoax videos and turn them into “commerce” hoax videos? Could there be an execution that increases ticket sales while maintaining share-a-bility? We think so.