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Home » Blog » Social Video Growing As A Content Marketing Tactic

Social Video Growing As A Content Marketing Tactic

Posted by Chloe







New Antics is all about social video commerce – great content that’s worth sharing and leads to commerce. And we are not the only ones thinking this is the future of online marketing…

Here is a great opportunity to increase your brand awareness, acquire new customers and drive more traffic to your site in 2012. Communication with your customers does not have to be tedious. We believe video content, which was positioned at #7 last year, will gain more traction as a tactic used by content marketers in 2012. Video gives brands the chance to create fun, interesting and informative content that can drive their customers to share these videos through social media outlets.

Discovered via Mashable.com.

 

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Did You Know?

Facebook has more than 800 million active users and more than 50% log on on any given day.
Facebook Statistics
71% of online adults use online video sites.
Pew Research Center
68% of social media users go to social networking sites to read product reviews
Nielson Wire
48 hours of video are uploaded every minute to YouTube.
YouTube Press Statistics
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
YouTube Press Statistics
In July 2011, 86.0% of the U.S. internet audience viewed online video
Advertising Age
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011
Over 3 billion videos are viewed a day on YouTube.
YouTube Press Statistics
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010

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