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Did You Know?
Over 3 billion videos are viewed a day on YouTube.
71% of online adults use online video sites.
Facebook has more than 800 million active users and more than 50% log on on any given day.
68% of social media users go to social networking sites to read product reviews
In July 2011, 86.0% of the U.S. internet audience viewed online video
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010
48 hours of video are uploaded every minute to YouTube.
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
OK GO: Ditch YouTube And Adopt Social Video Commerce
Posted by Chloe
Despite more than a hundred million plays on their video, YouTube plays are hardly generating any substantive revenue for OK GO.
The problem? YouTube is based on ad impressions (CPM) and it is simply not enough to support premium content. But what happens when you inject commerce and you generate more revenue per viewer?
What if OK GO did a special Kindle Fire social commerce video similar to the video it did with Chevy? The video could actually drive clicks and Kindle Fire sales. I don’t see anyone buying Chevy Sonics online. And with all the sharing OK GO videos get? For every 1 purchase, a viewer could share the video and drive additional sales, or “earned commerce”. This is the sweet spot of social video commerce. Of course this couldn’t happen on YouTube today. But it could happen elsewhere.
OK GO, drop us a line if you’re truly tired of being YouTube poor. We completely understand.
Discovered via DigitalMusicNews.com.
Scroll down to the comments section to read Rio Caraeff, VEVO CEO, reply to this article.