How Social Media Influences Millennials’ Commerce Decisions

Posted by CJ Bruce

Millennials are more oriented towards social commerce than the Boomer generation, and they’re growing up. They are more influenced by user generated content, they trust the opinions of strangers over their friends and they share opinions about products to benefit other consumers and not the brand.

As a brand, the smart move is to get active in social media and listen to your customers early and often. If you aren’t active, other people will be on your behalf and that can have a strong impact on how shoppers perceive your brand. Give the customers the social tools they crave, join the conversation and take advantage of social commerce opportunities today.

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