Social Video Marketers at Old Spice Are At It Again
It’s always refreshing to see big brands that understand the value and power of social video, none have done it as consistently well as Old Spice. Are there any other big brand social videos that you’ve seen recently? Let us know in the comments below!
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Flying People Over New York City (hoax video)
From the hoax masters at Thinkmodo comes flying people! This stunt is part of a social video marketing campaign to promote the new teens-with-superpowers film Chronicle. 20th Century Fox is no stranger to hoax videos in their marketing mix. How can you integrate a call-to-action into “viral” hoax videos and turn them into “commerce” hoax videos? Could there be an execution that increases ticket sales while maintaining share-a-bility? We think so. ...
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How Social Media Influences Millennials’ Commerce Decisions
Millennials are more oriented towards social commerce than the Boomer generation, and they’re growing up. They are more influenced by user generated content, they trust the opinions of strangers over their friends and they share opinions about products to benefit other consumers and not the brand. As a brand, the smart move is to get active in social media and listen to your customers early and often. If you aren’t active, other people will be on your behalf and that can have a...
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A Complete Guide to ‘The Bark Side’ Super Bowl Ad
Volkswagon’s Darth Vader is the new Budweiser Frog. Aiming to repeat the massive success of last year’s Mini Darth Vader (“The Force”) spot, Volkswagon is again releasing an extended cut of their new Star Wars themed Super Bowl Spot early. Watch it after the jump: While I’m not a fan of the Mini Darth Vader spot (just because it references Star Wars doesn’t make it creative), I do love The Bark Side. Strategically, Volkswagon knows how to make a powerful...
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What Makes People Follow A Brand on Facebook and Twitter?
Very interesting statistics, especially that 65%+ of people only follow 1-5 brands on Facebook. Click the image to see full size. How do you interact with brands on social media? Discovered via Get Satisfaction. ...
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The Ultimate Nike Ad
Thank you online video. You allow brands like Nike to share 2-minute social videos using 100% recycled advertising. This could never happen on TV. Discovered @ Chill
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