Blog | New Antics

3 Tips for Injecting Commerce Into YouTube Videos

Driving social video commerce requires a direct call-to-action. Audiences need instructions and nothing get’s them to buy like a clear call-to-action. For social video producers, a call-to-action for commerce can feel icky on their entertaining, creative content. They fear polarizing their audience or being seen as “selling out”. But there are ways to inject commerce into your social video while keeping the audience engaged: New Antics’ latest video injects subtle...

The Great YouTube Partner Debacle

Video monetization is extremely important for any content creator looking to make a living online and YouTube’s Partner Program has been a big player in the space. However, on April 14 YouTube shook up of its famous Partner Program and Monetization (beta) Program, and so far the non-Partner response has been utter confusion. If you were one of the many YouTubers who had monetization enabled on some videos, congratulations! You’re automatically considered a YouTube Partner...

The Zen of Earned Commerce

Video is not effectively monetized by display advertising. There, we said it. YouTubers are largely broke, web series budgets are low and destination sites can’t achieve ROI on their premium content. It’s become a race to the bottom with “how cheaply can you produce your content?” Online video currently operates like TV, and its an industry-wide mistake. TV doesn’t cater to long-tail niche audiences and it doesn’t allow anyone with a camera equal access to...

Viddy – It’s Instagram for Video

Being from the social video mindset, one of the first things I thought about when I started using Instagram was, wouldn’t it be cool if you could do this with video? A Venice, California startup called Viddy is doing just that. Their app (currently available on the iPhone App Store) allows you to shoot short 15 second videos and apply cool filters and effects. These get shared with the users who are following your account as well as the general public if you allow it. What’s cool...

3 Ways To Unlock Gen-Y Commerce With Social Video

A new survey from Brodeur Partners compares the shopping behaviors of Gen-Y and Boomers. From a video marketing perspective there are some big fat insights here. Gen-Y seeks retailers with an “experience they’d like to share” Video will be a key differentiator for retailers. As the entertainment industry has proven, video is extremely visceral and triggers emotional responses. Those creating emotionally engaging videos will create an experience and piece of content that can be...

How to Research Keywords for YouTube Video SEO in 5 Minutes

The first step to a great video SEO campaign is great video keyword research. Deep detailed keyword analysis can take hours and even days, but not all of us are full time video marketers. Here is a quick tip for those doing video marketing on the run. A while back, YouTube adopted the suggested search feature from Google to help guide searchers to phrases as they type in the search box. This is an excellent way to speed up your search time, but it also gives us an insight into what the most...