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Did You Know?
68% of social media users go to social networking sites to read product reviews
In July 2011, 86.0% of the U.S. internet audience viewed online video
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010
71% of online adults use online video sites.
48 hours of video are uploaded every minute to YouTube.
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
Facebook has more than 800 million active users and more than 50% log on on any given day.
Over 3 billion videos are viewed a day on YouTube.
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011
Philosophy
An overnight success fades the next day. We believe in creating social videos that spark lasting conversations.
Dedicated audiences provide more powerful and insightful conversion opportunities.
YouTube is the #2 search engine in the world. And it’s a social network. We believe in strategies that weave these two discovery opportunities together.
Understanding online video genres and conventions will achieve desired ROI.