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Home » About

About





New Antics is a social video commerce company.

A new medium requires new antics. Our mission is to create a sustainable video industry that generates more Revenue Per Viewer to empower the advertiser, content creator and audience.

Why? Because we believe the current model is unsustainable.

  • Viewers want more premium content than ever but have been conditioned to watch fewer ads
  • Most content creators can’t afford to produce premium and professional content relying on display ad revenue
  • Brands are both advertisers and publishers experiencing both problems above
The answer is more commerce through better content targeting, e-commerce integration and premium content studios built for this medium, not the previous one.
New Antics develops technology, provides marketing services and creates original content towards this vision.
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Did You Know?

In July 2011, 86.0% of the U.S. internet audience viewed online video
Advertising Age
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011
48 hours of video are uploaded every minute to YouTube.
YouTube Press Statistics
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
YouTube Press Statistics
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010
68% of social media users go to social networking sites to read product reviews
Nielson Wire
71% of online adults use online video sites.
Pew Research Center
Over 3 billion videos are viewed a day on YouTube.
YouTube Press Statistics
Facebook has more than 800 million active users and more than 50% log on on any given day.
Facebook Statistics

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