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Home » About

About







New Antics is a social video commerce company.

A new medium requires New Antics. Our mission is to create a sustainable video industry that generates more Revenue Per Viewer to empower the advertiser, content creator and audience.  Our approach combines e-commerce and social video to create Social Video Commerce.

Why? Because we believe the current model is unsustainable.

  • Viewers want more premium content than ever but have been conditioned to watch fewer ads
  • Most content creators can’t afford to produce premium and professional content relying on display ad revenue
  • Brands are both advertisers and publishers experiencing both problems above
The answer is more commerce through better content targeting, e-commerce integration and premium content studios built for this medium, not the previous one.

New Antics develops technology, provides marketing services and produces original content for social video commerce.

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Did You Know?

Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Internet Retailer, March 2011
68% of social media users go to social networking sites to read product reviews
Nielson Wire
71% of online adults use online video sites.
Pew Research Center
48 hours of video are uploaded every minute to YouTube.
YouTube Press Statistics
Facebook has more than 800 million active users and more than 50% log on on any given day.
Facebook Statistics
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Comscore, August 2010
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
YouTube Press Statistics
Over 3 billion videos are viewed a day on YouTube.
YouTube Press Statistics
In July 2011, 86.0% of the U.S. internet audience viewed online video
Advertising Age

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