PayRoll™ is an interactive video ad unit for the next generation of online video advertising. It allows fully customizable user interactions during video playback. These interactions can include product purchases, digital downloads, email capture, entering a contest, providing additional product information and more.
Audiences tend to skip pre-roll commercials if given the choice.
Video Creators & Publishers need more engaging advertising to keep viewers interested and increase CPMs.
Brand integrated content and standard pre-roll ads and generate impressions, not engagement or conversions.
PayRoll™ allows content creators and advertisers to add additional functionality to their embedded videos. Viewers can enter contact information, get additional product information, fill out surveys and interact with the video content like never before
PayRoll™ travels with your videos when they are shared for driving social sales and data capture. You can now collect customer information, generate leads and drive sales on blogs and other sites.
PayRoll™ works with your existing video player so you can keep using what’s already working. It’s customizable for any e-commerce solution and can complement your existing pre-roll advertising.
Users are tired of advertising that interrupts their content viewing experience. Our PayRoll™ technology allows advertisers to sell their products directly on content without taking the viewer to another site.
The non-profit organization Not For Sale used PayRoll to drive donations. Click play on the video and then click the Donate button in the lower right corner to see PayRoll in action.
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A new medium requires New Antics. Our mission is to create a sustainable video industry that generates more Revenue Per Viewer to empower the advertiser, content creator and audience. Our team has extensive experience in the entertainment as well as online advertising space and we've experienced these problems first hand.
We are a passionate group of technologists, marketers and business people looking to work with all members of the online video ecosystem to reinvent the way advertisers reach audiences and content creators monetize. We're looking to work with forward thinking brands, agencies, online retailers and content creators to make this vision a reality.
Want to see how PayRoll can work for your situation? Get in touch with us and we'll be happy to show you!